The strategic logic of high growth hbr julyaugust 2004. If you have access to a journal via a society or association membership, please browse to your society journal, select an article to view, and follow the instructions in this box. Kim is codirector of the insead blue ocean strategy institute and the boston consulting group bruce d. Find all the books, read about the author, and more. Chan kim and renee mauborgne, develops and explains how to beat the competition by reaching beyond it into new unexplored markets. In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. Chan kim 2004 renee mauborgne rather than competing within the confines of the existing industry or trying to steal customers from rivals bloody or red ocean strategy in the hbr of october 2004 w. Chan kim pdf download blue ocean blue ocean strategie blue ocean shift pdf blue ocean shift blue ocean shift. Blue ocean strategy by kim and mauborgne pdf, blue ocean strategy. Pdf epub mobi ebooks are now available on this website works on pc, ipad. Blue ocean strategy blue ocean strategy pdf blue ocean strategy 2004 five keys to blue ocean strategy book summary blue ocean strategy blue ocean strategy expanded edition blue ocean strategy book by w. Library of congress cataloginginpublication data kim, w.
Rather than competing within the confines of the existing industry or. So powerful is blue ocean strategy, in fact, that a blue ocean strategic move can create brand equity that lasts for decades. He is known as coauthor of the 2005 book blue ocean strategy. Their solution involves taking a creative approach to the normal view of competition. Renee mauborgne is the insead distinguished fellow and a professor of strategy at insead, one of the worlds top business schools. It is a roadmap to move you, your team, and your organization to new heights of confidence, market creation and growth.
Chan kim and renee mauborgne suggest blue ocean strategy. Blue ocean shift pdf blue ocean shift blue ocean shift espanol pdf blue ocean blue ocean strategie blue ocean strategy blue ocean strategy pdf five keys to blue ocean strategy blue ocean strategy 2004 ocean blue sanded grout book summary blue ocean strategy blue ocean strategy expanded edition blue ocean strategy book by w. Chan kim and renee mauborgne, blue ocean strategy summary is empowered to impart new ideas on traditional and older business industries. Blue ocean shift is the essential follow up to blue ocean strategy, the classic and 3. Blue ocean strategy is a method of creating business strategy of the enterprise, which was described in a book by w. Blue ocean shift is the essential followup to blue ocean strategy, the classic 3. Henderson chair professor of strategy and international management at insead. How to create uncontested market space and make competition irrelevant w. Blue ocean strategy including examples and pdf download. There is ample opportunity for growth tbat is both. They cowrote the international bestseller blue ocean strategy. How to create uncontested market space and make the competition irrelevant, w. Written by the business worlds new gurus, blue ocean strategy continues to challenge everything you thought you knew about competing in todays crowded market place. Renee mauborgne markets and industries, what we call blue ocean strategy.
They are the authors of the new york times and wall street journal bestseller blue ocean shift. Publication date 2005 topics new products, market segmentation. Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was written by w. How to create uncontested market space and make the competition irrelevant is an amazing book that shares some advanced techniques, how to approach the market and reinvent it through innovative thinking. After reading you will understand the basics of this powerful strategy tool what is the blue ocean strategy. Chan kim pdf download 15fen finding the blue ocean in chinas fresh.
Blue ocean strategy 2004 ocean blue sanded grout book summary blue ocean strategy blue ocean strategy expanded edition blue ocean strategy book by w. The blue ocean strategy is best illustrated by the performance of cirque du. How to create uncontested market space and make the competition irrelevant pdf by w. Blue ocean strategy blue ocean strategy pdf five keys to blue ocean strategy blue ocean strategy 2004 compte nickel blue ocean strategy book summary blue ocean strategy blue ocean strategy expanded edition blue ocean strategy book by w. They are the authors of blue ocean strategy, which has sold over 3. She is also codirector of the insead blue ocean strategy institute. Blue ocean strategy is based on the idea that every enterprise can achieve higher profit by creating new demand in noncompetitive market so called blue ocean. Chan kim and renee mauborgne argue that lasting success comes from creating blue oceans.
Prior to joining insead, he was a professor at the university of michigan business school, usa. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors w. The central part is not the only interesting section of the book. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. The blue ocean strategy bos is the strategic organizational approach that is based on the principle that companies should not engage in a. The authors use the metaphor of the blue ocean as a direct contrast to red oceans. Chan kim, renee mauborgne, blue ocean strategy 2006 15. A blue ocean, as used in the title of this book and strategy, is basically uncharted territory in the business world. Blue ocean strategy how to create uncontested market space. In this wellresearched sequel, kim and mauborgne provide a stepbystep guide to identifying growth opportunities and creating new markets. Drawing on more than a decade of new work, kim and mauborgne show you how to move beyond competing, inspire your peoples confidence, and seize new growth, guiding you. This article explains the blue ocean strategy, developed by w.
Chan kim and renee mauborgne, it sold more than a million copies within its first year of publication and has been translated into 39 languages, breaking harvard publishing records as the fastest selling. Chan kim and renee mauborgne tackle the central problem facing all businesses. Access to society journal content varies across our titles. This blog article is a overview of some of the key points of the book by w. How to create uncontested market space and make the competition irrelevant kindle edition by kim, w. He has served as a board member as well as an advisor for a number of. Pdf blue ocean strategy how to create uncontested market. Blue ocean strategy focuses on the ability to create new market space where there is no competition and.
The insead blue ocean strategy institute is dedicated to extending the research on blue ocean shift, blue ocean strategy, and blue ocean leadership by chan kim and renee mauborgne and disseminating it to professors, researchers and practitioners around the globe. There is ample opportunity for growth tbat is both profitable and rapid. The blue ocean strategy is best illustrated by the performance of cirque du soleil. Blue ocean strategy how to create uncontested market space and. They are the authors of blue ocean strategy, which is recognized as one of the most iconic and impactful strategy books ever written.
How to create uncontested market space the macat library andreas mebert 3. Blue ocean strategy displays an orderly way to deal with making the challenge unessential and traces standards and instruments any organization can use to make and catch their blue seas. How to create uncontested market space and make the competition irrelevant by w. Chan kim and renee mauborgne, professors at insead and codirectors of the insead blue ocean strategy institute. Aug 28, 2012 blue ocean strategy has been developed by w. Henderson chair professor of strategy and international management at insead business school and codirector of the insead blue ocean strategy institute. Chan kim and renee mauborgne and is based on a study of 150 strategic moves in the course of one hundred years and over thirty industries like apple, cirque du soleil, yellow tail and air asia. Drawing on more than a decade of new work, kim and mauborgne show you how to move beyond competing, inspire your peoples confidence, and seize new growth, guiding you step by step through how. They assert that these strategic moves create a leap in value for the pany, its buyers, and its employees while unlocking new demand and making the petition irrelevant. Renee mauborgne in a book that challenges everything you thought you knew about the requirements for strategic success, kim and mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of. How to create uncontested market space and make competition irrelevant has had a huge impact worldwide.